Using the power of financing to create a sense of urgency and drive sales.
Promotional financing is an effective tool to help boost revenue for a specific piece of equipment, or for a specific time period.
Some common examples of interest rate promotions include:
- 12 months at 0% interest
- 24 months at below market interest
From the perspective of the customer, a promotional financing offer creates a sense of urgency – which can trigger a move to purchase. When a purchase price is shown as monthly payments, it helps the buyer see how easily it can fit into their monthly budget. e customer gets the equipment they need, but instead of purchasing upfront, they conserve capital by making payments over 12 to 24 months.
Although the promotion is marketed by the vendor, the financing program is facilitated by Bold View Capital. When a customer decides to act on the promotional financing offer, Bold View Capital first purchases the equipment from the vendor at a “blind discount” (established during the planning phase). e vendor can immediately recognize the revenue, while the customer enters into a 12- or 24-month payment plan with Bold View Capital.
Why partner with Bold View Capital on your Vendor Leasing & Financing Program?
Not every business has a rich credit history. We understand the complexities of start-ups and don’t shy away from working with unestablished companies.
There’s no one-size-fits-all in business, and financing is no different. Our flexible financing programs can be tailored to meet the unique needs of your customers.
Your customers won’t be waiting around for credit decisions. We hold their hand through the process, ensuring that all paperwork and information is gathered and processed in a seamless, simple manner.
Your success is our success. We will outfit your commercial team with training, collateral, co-branded materials and online tools that make talking about financing a breeze.